2026 · Present
Business Mentor — Business Mentors New Zealand
Appointed as a Business Mentor for the Northland region to assist SME businesses with specific training requirements across a range of business competencies.
Prologue · Profile
With 40 years spanning agriculture, horticulture, seafood, meat, apiculture, food processing, retail, regional development, industry associations and business mentoring, Jon has consulted and led teams in corporates, SMEs, startups and turnaround organisations. His senior roles have covered Operations, Sales & Marketing, Finance, Strategic Planning, General Management and CEO — bringing a global perspective, from eight countries lived and worked in, to local challenges.
“People and teams are the foundation, backed by robust systems and clear communication. When a company masters its financial data and processes, sound decisions follow and both owners and leaders achieve a healthy life balance.”
He meets with owners to deeply understand their business and personal goals, then offers his time as a hand up — building the skill base to manage their own business and achieve their chosen goals.
The Road · Experience
2024 – 2025
Business Advisory Partner — Strategize Limited
Advises clients across sectors, applying proven frameworks and personal experience — strategic planning, financial structure, cash-flow and risk analysis, sales & marketing, process improvement, margin growth, team development and operations optimisation.
2003 – 2024
Managing Director — Middle Earth Foods Limited
His own business consultancy focused on 12–18-month contractual roles in significant re-construction of medium-sized business entities, developing capability for growth into domestic and export markets.
1990 – 2003
Senior Executive Roles — Various Companies & Corporations
Held CEO, General Management, Strategic Planning, Operations, Finance, and Sales & Marketing positions across a range of New Zealand businesses.